Amanda S. McClain

Dr. Amanda S. McClain is an Associate Professor of Communications at Holy Family University, in Philadelphia, PA. McClain earned her doctorate in Mass Media and Communication from Temple University. She authored the books American Ideal: How American Idol Constructs Celebrity, Collective Identity, and American Discourses and Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality. Her new forthcoming book teaches readers how to use social media like the Kardashian-Jenner family. McClain’s research interests include social media, celebrity, television, and media representations of women. She has developed and taught a wide range of courses, online and face-to-face, including Mobile Media, Multi-Media Storytelling, Social Media Strategy, and Social Media Analytics.