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Michael Maynard

Temple University

Michael L. Maynard, is associate professor of advertising at Temple University, Philadelphia, PA. His research includes mass media analysis, the relationship between mass communication and culture, and visual communication with focus on textual analyses of multimedia forms of advertising in Japan. His research has been published in the Journal of Advertising, Journal of Advertising Research, Journal of Advertising Education, Journal of Popular Culture, Journal of Business Ethics, Keio Communication Review, and International Journal of Comic Art.